A Snoop Dogg experience inside The Sandbox. | The Sandbox
Warner Music Group will open an outpost in virtual world The Sandbox, and it hopes music buffs will express their fandom by acquiring nearby property. In an announcement, WMG described its new home as a “combination of musical theme park and concert venue.” It will work with The Sandbox to host concerts and other “musical experiences.” But so far, it’s only discussed one specific event: a special sale of digital real estate called Land, which Sandbox users can buy “coveted” plots of in March.
Concerts have become a fixture of virtual worlds
The Sandbox has previously partnered with individual artists like Snoop Dogg for experiences, but this is apparently a larger and more ambitious installation. “Warner Music has secured the equivalent…